Renate.
Managing Director at
Jack:ie Smith.
A child of the Palatinate. An artist at heart.
And a designer by chance.
From the depths of the Palatinate, I set off with a commercial apprenticeship under my belt and a brief stop with the U.S. Army – first to Wiesbaden, then to Hamburg, where I worked as a freelance painter in the 1990s. For my children, I returned to the Rhine-Main area, where my artistic journey unexpectedly led me into packaging design. In 2002, together with Jens, I founded an agency under the name “Jack Smith.” And because art is allowed to think outside the box, that’s exactly what we do with our agency: we break new ground. To Hamburg. With our new name: Jack:ie Smith. With opportunities we might not even know about yet. And with a team that can achieve anything together.
Managing Director at
Jack:ie Smith.
A person who loves everything — except standing still.
After exploring the worlds of economics, biology, philosophy, and art history, my path led me to the University of Fine Arts in Hamburg, where I became an industrial designer, a researcher, and later the creative director of a mid-sized company in the Rheinhessen outback. I then set up my own business in Wiesbaden, developing product concepts. I gained clients like Disney, Gillette, and Oral-B, and gradually shifted my focus toward packaging design. With growing success, the workload eventually became too much to handle alone. So Renate and I decided to found the agency Jack Smith. And because a life in motion never stands still, I’m taking the next step: With Jack:ie Smith. A creative agency as experienced as I am, as colorful as life itself, and as exciting as the future. With Renate, a great team of amazing people — and with Jack:ie Smith.